Crisis mute switch: pausing creator amplification in one hour
Pre-stage Spark authorisation revocation, Mission deselection and media pause steps so creator amplification can stop inside one hour when a controversy hits.
Creator amplification needs a mute switch before the next controversy—not a Slack argument after it.
Checklist (one-hour mute)
- Named owners — Media buyer + community lead + legal pager with phone numbers on the runbook.
- Inventory map — Live Spark Ads, Mission UGAs, whitelisted Meta/TikTok ads, and organic posts still authorised (Spark Ads; Branded Mission).
- Pause path — Ads Manager pause for every ad ID on the map; confirm status screenshots.
- Authorisation revoke — End Spark codes / creator authorisations per platform UI for the implicated posts.
- Mission deselect — Remove implicated UGC from Mission boost queues.
- Code freeze — Disable creator coupon codes tied to the talent.
- Public CTA scrub — Site/store/community links that still feature the creator.
- Denylist write — Add creator to denylist with timestamp and reason code.
- Hourbox drill — Quarterly tabletop proving the above completes in ≤60 minutes; log gaps.
Facts versus limits
| Field | Evidence or limit |
|---|---|
| Spark / Mission surfaces | TikTok primary help |
| Exact UI click-path timing | Account-specific; drill required |
| Legal takedown letters | Outside this ops mute |
