Eid al-Fitr / Eid al-Adha live-ops and UA checklist
Eid peaks need offer and creative freezes like other holidays. 2026 estimates: Eid al-Fitr ~20 March; Eid al-Adha ~27 May—confirm locally.
Eid al-Fitr and Eid al-Adha are spend and session peaks across MENA and Muslim-majority geos.
2026 estimates
From IslamicFinder’s Ramadan 2026 page: Eid al-Fitr expected 20 March 2026. Multiple Umm al-Qura-aligned calendars place Eid al-Adha near 27 May 2026—treat both as estimates until local authorities confirm.
Checklist
- Dual Eid rows — Separate Fitr and Adha on the UA calendar with confirm columns.
- Creative freeze — Eid greetings localisation reviewed; no Ramadan fasting creatives left live.
- Offer window — Live-ops bundles dated; UA CTAs match.
- Staffing — CS/UA coverage on Eid mornings local time.
- Payment — PSP holiday risk flagged.
- Post-Eid — Teardown date for greeting units.
Facts versus limits
| Field | Evidence or limit |
|---|---|
| Eid al-Fitr estimate | IslamicFinder via Ramadan 2026 page |
| Eid al-Adha | Cross-calendar estimate — confirm locally |
| Performance uplift | Not measured |
