Gacha banner countdown in ads: timezone and end time
Analysis
By UA Ledger staff — 1 min read
Banner countdown creatives must match real offer end times and timezones under Play misleading-claims rules.
A banner countdown that dies on the wrong timezone is a misleading limited-time claim.
Policy
Deceptive Behavior — Misleading Claims: listing and promotional claims must not be false or misleading.
Checklist
| Gate | Pass |
|---|---|
| Source of truth clock | Live-ops config TZ named (e.g. UTC+8) |
| Ad countdown TZ | Same as config or labelled local |
| Soft close vs hard close | Documented |
| Creative stop | ≤ hard close |
| Store / in-app copy | Same end language |
Facts versus limits
| Field | Evidence or limit |
|---|---|
| Required TZ label format | Not in Play policy text |
| Accuracy obligation | Yes |
Never leave a static “24:00:00” loop running after the banner dies.
Research checked 20 September 2026. Local draft; human editorial review pending. No CMS write.
Featured
Related posts
media buying
platforms
·2 min read
Türkiye Commercial Advertisement Regulation: targeted ads, AI disclosure, child-profiling ban (1 August 2026)
media buying
platforms
·1 min read
OGAI advisory on advertising and financial enablement of online money games (29 Jul 2026)
media buying
platforms
·1 min read
Google Ads India update disallows Rummy and DFS promotions (21 Jan 2026)
media buying
platforms
·2 min read
Google disables ad personalization for likely-minor US accounts
More from the Media Buying desk
media buying
platforms
·1 min read
Google replaces TFCD/TFUA with TFAT age treatment tag
media buying
platforms
·2 min read
Google consolidates child and teen advertising policies into single hub
media buying
platforms
·1 min read
Commission acknowledges Meta less-personalised ads undertaking for DMA Art.5(2) (8 December 2025)
media buying
platforms
·2 min read