Gacha banner countdown in ads: timezone and end time
Banner countdown creatives must match real offer end times and timezones under Play misleading-claims rules.
A banner countdown that dies on the wrong timezone is a misleading limited-time claim.
Policy
Deceptive Behavior — Misleading Claims: listing and promotional claims must not be false or misleading.
Checklist
| Gate | Pass |
|---|---|
| Source of truth clock | Live-ops config TZ named (e.g. UTC+8) |
| Ad countdown TZ | Same as config or labelled local |
| Soft close vs hard close | Documented |
| Creative stop | ≤ hard close |
| Store / in-app copy | Same end language |
Facts versus limits
| Field | Evidence or limit |
|---|---|
| Required TZ label format | Not in Play policy text |
| Accuracy obligation | Yes |
Never leave a static “24:00:00” loop running after the banner dies.
