Golden Week store assets: what must be live before spend
Analysis
By UA Ledger staff — 1 min read
China National Day Golden Week 2027 dates from timeanddate plus Play listing honesty rules for event store assets.
Golden Week spend without live store assets is wasted click volume against a stale listing.
Dates
China holidays 2027: National Day 1 Oct 2027, holiday through 5 Oct, with 6 Oct labelled National Day Golden Week holiday on that table. Preliminary-disclaimer applies; confirm State Council arrangement when issued.
Store asset gates (honesty)
Deceptive Behavior: screenshots and description must accurately reflect the app. Event skins in ads need matching or clearly current listing art.
Checklist before spend
| Asset | Live-by |
|---|---|
| Feature graphic / screenshots | Before paid ramp |
| Localised description event lines | Before paid ramp |
| IAP / pass SKUs | Cleared in console |
| Customer-support macros | Staffed for holiday |
| Creative end date | ≤ event end |
Facts versus limits
| Field | Evidence or limit |
|---|---|
| Oct 2027 national holiday block | timeanddate |
| Exact SKU checklist in Play policy | Honesty rule only — SKU ops are yours |
Research checked 20 September 2026. Local draft; human editorial review pending. No CMS write.
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