Golden Week (Japan) operator checklist for F2P live-ops and UA
Japan’s Immigration Services Agency publishes Golden Week 2026 office open/closed guidance. National holidays in late April–early May compress JP UA and live-ops capacity.
Golden Week compresses Japan session peaks and partner staffing.
2026 calendar anchors
National holidays clustering as Golden Week include Shōwa Day 29 April, Constitution Memorial Day 3 May, Greenery Day 4 May, Children’s Day 5 May, with a substitute holiday 6 May 2026 when Children’s Day falls adjacent to the weekend pattern. The Immigration Services Agency Golden Week 2026 notice links Japanese and English PDFs for regional bureau open/closed days—use that packet for partner-hours planning, not as a player-behaviour study.
Checklist
- Holiday block on calendar — 29 Apr plus 3–6 May 2026 marked; confirm substitute holiday treatment with JP counsel/HR.
- Creative localisation — JP-only GW skins; no recycled CNY art.
- UA pacing — Daypart and budget caps for 29 Apr and 3–5 May peaks; avoid assuming weekend CPMs.
- Live-ops — Event timers in JST; CS macros for GW login queues.
- Partner SLAs — Media, MMP and PSP Japan contacts’ out-of-office mapped from the ISA-style holiday discipline.
- Store featuring — Check App Store/Google Play JP featuring windows separately.
- Rollback — Post-GW creative teardown date.
Facts versus limits
| Field | Evidence or limit |
|---|---|
| ISA GW 2026 notice exists | Primary agency page + PDFs |
| Player spend uplift | Not measured here |
| Cabinet Office full 祝日 CSV | Cross-check if dates disputed |
