Match-3 meta-event ads that expire with the event
Time-box match-3 meta-event creatives so ads do not outlive the event under Play promotion and deception honesty rules.
Meta-event ads are truthful only while the event exists. Play will not kill your ad set when the carnival ends — you will.
Anchors
Deceptive Behavior and App Promotion: do not misrepresent functionality; no misleading promotion.
Checklist
| Gate | Owner |
|---|---|
| Event end timestamp (store TZ) on media calendar | Live ops |
| Creative hard-stop = event end + buffer | Media |
| Evergreen fallback creative ready | Creative |
| Listing event screenshots rotated | Store |
| UGC/Spark authorized posts with event framing | Influencer |
Facts versus limits
| Field | Evidence or limit |
|---|---|
| Policy auto-expiry | None |
| Honesty obligation while ads run | Yes |
An expired event sold as live is a misleading claim waiting for a store mail.
