Pre-registration campaign checklist: store, creative, CRM, MMP

Pre-registration collapses when the store listing, paid creative, CRM, and MMP are planned as separate workstreams.

Checklist

Store

• Finish listing assets/translations before enable (Play pre-registration).
• Select countries and track the 90-day clock (starts per country when enabled).
• If using rewards, test delivery — Play warns non-delivery can suspend the app.
• On iOS, set App Store Connect pre-order dates within Apple’s ranges (new apps 2–180 days).

Creative / paid

• Use official badges only as documented.
• Turn on Play pre-reg before Google Ads pre-registration campaigns.

CRM / MMP

• Promote the listing URL; capture pre-registered users for launch CRM.
• QA MMP links for launch-day installs (operator task).

Facts vs limits

CSV.

Draft prepared 20 September 2026. Local expansion-500 file; human editorial review pending. No CMS write.