Pre-registration campaign checklist: store, creative, CRM, MMP
Pre-reg fails when store, creative, and MMP are not linked. Checklist from Play pre-reg and Apple pre-order docs.
Pre-registration collapses when the store listing, paid creative, CRM, and MMP are planned as separate workstreams.
Checklist
Store
- Finish listing assets/translations before enable (Play pre-registration).
- Select countries and track the 90-day clock (starts per country when enabled).
- If using rewards, test delivery — Play warns non-delivery can suspend the app.
- On iOS, set App Store Connect pre-order dates within Apple’s ranges (new apps 2–180 days).
Creative / paid
- Use official badges only as documented.
- Turn on Play pre-reg before Google Ads pre-registration campaigns.
CRM / MMP
- Promote the listing URL; capture pre-registered users for launch CRM.
- QA MMP links for launch-day installs (operator task).
Facts vs limits
| Fact | Limit |
|---|---|
| Play 90-day rule, rewards risk, Apple date ranges, Ads prerequisite are documented | Branch-specific deep-link recipes not expanded here |
CSV.
