Ramadan: creative hours and store localisation checks
Analysis
By Leila Fernandez, Managing Editor — 1 min read
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Ramadan 2027 expected window from IslamicFinder with store localisation and creative-sensitivity gates; moon-sighting still final.
Ramadan UA is a calendar + sensitivity problem, not a CPM myth.
Calendar (estimated)
IslamicFinder — Ramadan 2027 expects Ramadan to begin Monday 8 February 2027, end Monday 8 March 2027, with Eid al-Fitr Tuesday 9 March 2027, explicitly subject to moon sighting of Ramadan 1448H.
Checklist
| Gate | Action |
|---|---|
| Country moon-sighting owner | Named before 7 Feb 2027 evening |
| Creative hours | Avoid food/drink push creatives in fasting hours per market brief |
| Store locales | AR/TR/ID/MY/etc. strings reviewed |
| Event claims | Match live offers ([Deceptive Behavior](https://support.google.com/googleplay/android-developer/answer/17006354)) |
| Eid follow-up | Separate creative set ready |
Facts versus limits
| Field | Evidence or limit |
|---|---|
| Estimated Gregorian window | IslamicFinder |
| Binding national announcement | Local authority sighting |
| Universal “no ads in Ramadan” rule | **Not** claimed |
Build flexible flight dates ±1 day around sighting.
Research checked 20 September 2026. Local draft; human editorial review pending. No CMS write.
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