Douyin Mini Games limited-time ad revenue incentive (1 Jun–31 Oct 2025)
Analysis
By UA Ledger staff — 1 min read
Douyin Open Platform’s Jun–Oct 2025 limited-time ad-revenue rules paid 90% cash plus 5% ad credit and 5% task credit on Ocean Engine promotion-scene ad revenue. The window ended 31 October 2025.
Douyin Open Platform’s 2025年6月~2025年10月小游戏广告收入限时活动规则, opened 20 September 2026, runs 1 June 2025 to 31 October 2025. It applies to mini-game advertising revenue (not IAP).
Documented Ocean Engine (投广) scene split
For advertising revenue generated through Ocean Engine promotion scenes (micro-end and direct ads):
| Component | Share on the page |
|---|---|
| Cash | **90%** of that ad revenue |
| 广告金 (ad credit) | **5%** |
| 任务金 (task credit) | **5%** |
For Xingtu publisher-plan / fixed-price scenes: 60% cash and 20% task credit. The page states the platform may adjust the period or policy with notice, and that after the window ends titles fall back to then-current general settlement rules.
Disqualification language covers IP infringement, gambling, pornography, fraud, misuse of credits, and other platform-norm breaches.
Historical framing
This card records a closed 2025 window. A separate Douyin 投放金 page covers a longer ad-credit gift window through 30 September 2026; do not merge the two without checking both pages.
| Field | Evidence or limit |
|---|---|
| Window | 2025-06-01 – 2025-10-31 |
| Ocean Engine scene cash | 90% |
| Ad-credit / task-credit | 5% / 5% on those scenes |
| After 31 Oct 2025 | General rules then in force |
| Not established | Live eCPM or whether a foreign entity can buy Android download ads |
Research checked 20 September 2026. Local draft; human editorial review pending.
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