TapTap platform revenue +37.6% H1 2025 on ad algorithm upgrades
Analysis
By UA Ledger staff — 1 min read
X.D. Network’s H1 2025 interim results on HKEX report TapTap platform revenue of RMB 1,010.7 million, up 37.6% period-over-period, attributed mainly to advertising algorithm refinement and higher user engagement.
X.D. Network’s Interim Results 2025 on HKEX (listing stamp 29 August 2025), opened 20 September 2026, reports TapTap platform revenue of RMB 1,010.7 million for the six months ended 30 June 2025, up 37.6% versus the prior-year period. The filing states the increase is mainly attributable to the refinement of advertising algorithms and uplift in user engagement.
Platform revenue is described as primarily online marketing services sold to game developers on TapTap. The document does not publish a TapTap eCPM table, a share-of-wallet versus Douyin or Kuaishou, or a soft-launch CPI band.
Operator implication
Rising TapTap platform revenue in this IR print is consistent with more competitive auction pressure on the channel, but that is an inference operators should test in their own account data — not a figure stated in the filing. Use the 37.6% / RMB 1,010.7 million pair as a dated company metric, then re-check the next interim or annual print.
| Field | Evidence or limit |
|---|---|
| Period | H1 2025 |
| TapTap platform revenue | RMB 1,010.7 million |
| YoY | +37.6% |
| Stated driver | Ad algorithm refinement + engagement |
| Not established | eCPM; media-mix recommendation vs Douyin/Kuaishou |
Research checked 20 September 2026. Local draft; human editorial review pending.
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