Publish the 2026 festival calendar to UA 60 days out

Analysis

By UA Ledger staff1 min read

Publish the 2026 festival calendar to UA 60 days out

Late festival calendars force recycled creatives. Publish a dated 2026 sheet—CNY, Ramadan/Eid, Japan GW, Chuseok, Diwali, BF/CM, year-end—at least 60 days before each window.

UA teams that receive festival dates inside the creative SLA recycle last year’s art.

Operator rule

Publish an internal 2026 festival calendar with owner, geo, creative SLA and confirm-state columns at least 60 days before each window opens. Update moon-sighting rows when local authorities confirm.

Minimum rows for 2026

Reference table
WindowAnchor60-day publish-by (illustrative)
CNY17 Feb~19 Dec 2025
Ramadan~18 Feb (est.)~20 Dec 2025 — then refresh on sighting ([IslamicFinder](https://www.islamicfinder.org/special-islamic-days/ramadan-2026/))
Japan GWlate Apr–early May ([ISA notice](https://www.moj.go.jp/isa/publications/materials/01_00005.html))~1 Mar 2026
Chuseok24–26 Sep ([Korea.net](https://www.korea.net/AboutKorea/Korean-Life/Holidays))~26 Jul 2026
Diwali~8 Nov~9 Sep 2026
BF/CM27 & 30 Nov~28 Sep 2026
Year-end24 Dec–2 Jan~25 Oct 2026

Facts versus limits

Reference table
FieldEvidence or limit
Calendar sourcesCited primaries
60-day SLAEditorial operator standard — not a platform rule
Creative performanceNot measured

Download the card.

Research checked 20 September 2026. Local draft; human review pending. Author null.

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