Maya Lombardi
Creative Strategy Editor
Maya examines hooks, concepts, mechanics, and iteration systems. Her work asks how teams can increase creative range without losing production discipline.
More articles from maya-lombardi
creative strategy
media buying
·1 min read
Publish the 2026 festival calendar to UA 60 days out
creative strategy
media buying
·1 min read
Amplify Spark or Branded Mission UGC before cutting a studio remake
creative strategy
media buying
·1 min read
When a new battle-pass cinematic is worth a new concept
creative strategy
media buying
·1 min read
Creator seeding budget vs paid amplification split worksheet (labelled synthetic)
creative strategy
media buying
·1 min read
Always-on creator retainer vs burst seeding: a labelled scenario sheet
creative strategy
media buying
·1 min read
Concept farm capacity: weekly new hooks needed to hold CPI
creative strategy
measurement
·1 min read
Hook-level holdout for SLG war creatives during a season peak
creative strategy
measurement
·1 min read
Cohort quality: D1 retention vs D7 payer rate divergence lab
creative strategy
measurement
·1 min read
Creative concept half-life by F2P genre (operator method, labelled synthetic)
creative strategy
measurement
·1 min read
Country mix shift: standardising F2P ROAS before declaring creative win
creative strategy
measurement
·1 min read
UGC versus studio creative efficiency claims: what the sample must show
creative strategy
platforms
·1 min read