The weekly UA review is where money is lost
By Jordan Wells, Senior Analyst — Archive date: 6 min read
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The weekly review is designed to catch bad campaigns. In practice it manufactures slow, expensive decisions. Here is why, and what to run instead.
Correction in progress
The archived essay asserted first-hand studio interviews for which the editorial records contain no supporting evidence. It is withheld pending substantiation or a clearly labelled opinion rewrite.
The original copy remains in the editorial archive. The sources below are available while the replacement is reviewed.
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