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The Epic-Google settlement on Play fees: what buyers get

The proposed Epic-Google settlement on Play fees would cut Google's commission and open rival stores globally, but a sceptical judge means nothing is final.

Marco Bianchi

6 min read

The Epic-Google settlement on Play fees: what buyers get
Chart Watch, October: Mobile Game Ad Spend Charts

market intelligence

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2 min read

Chart Watch, October: Mobile Game Ad Spend Charts

Factory Creative Model: The Edge Studios Cannot Copy

creative strategy

market intelligence

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6 min read

Factory Creative Model: The Edge Studios Cannot Copy

The Man Who Walked Away from OpenAI and Raised $134 Million Instead

market intelligence

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7 min read

The Man Who Walked Away from OpenAI and Raised $134 Million Instead

The Holiday UA Strategy Playbook to Lock by Halloween

market intelligence

media buying

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6 min read

The Holiday UA Strategy Playbook to Lock by Halloween

Kingdom Builder Game Creative Strategy Is Not 4X Creative

creative strategy

market intelligence

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6 min read

Kingdom Builder Game Creative Strategy Is Not 4X Creative

market intelligence

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5 min read

Ex-Take-Two CEO on the Future of Games and the Intersection of AI a… — archive read for UA and studio leads

The Ledger #20: Play Compliance and a Q4 Earnings Preview

market intelligence

platforms

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2 min read

The Ledger #20: Play Compliance and a Q4 Earnings Preview

Google Play's Rival App Stores Start Rolling Out in the US

market intelligence

platforms

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6 min read

Google Play's Rival App Stores Start Rolling Out in the US

market intelligence

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10 min read

8 Trends That Will Redefine Gaming in Asia (and Beyond)

Reforecasting UA Budgets Mid-Quarter Without the Panic

market intelligence

media buying

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5 min read

Reforecasting UA Budgets Mid-Quarter Without the Panic

Inside the SEC's Inquiry Into AppLovin's Data Practices

market intelligence

platforms

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5 min read

Inside the SEC's Inquiry Into AppLovin's Data Practices