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market intelligence
2025 Mobile Games Marketing Predictions
UA Ledger Oliver Grant rewrite of the 2025-01-16 briefing — studios, vendors, deals and infrastructure behind performance creative.
Oliver Grant
13 min read
market intelligence
media buying
·6 min read
Liftoff's Mobile Game CPI Benchmarks 2025, Read Correctly
market intelligence
·13 min read
6 Predictions For Games in 2025
market intelligence
playable ads
·6 min read
Sensor Tower's 2025 Mobile Game Industry Report, Decoded
market intelligence
platforms
·3 min read
The Ledger #1: Mobile Game Portfolio Publishing Shifts
market intelligence
measurement
·6 min read
How to Read AppsFlyer's Annual Gaming Benchmarks Report
market intelligence
·10 min read
2024 Prediction Audit Scorecard
market intelligence
·2 min read
Chart Watch, December: Mobile Game Download Rankings Hold
market intelligence
media buying
·6 min read
A UA Budget Planning Template Built for a Flat Market
market intelligence
·8 min read
Climbing to the C-Suite: Insights from Mission Ones Gerard Miles
market intelligence
·10 min read
Cloning Isn’t a Strategy: Why Mobile Games Must Bet Big on IP
market intelligence
·5 min read