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market intelligence
Supercell’s record 2024: live-ops scale, UA firehose, and the questions the letter skipped
Ilkka Paananen’s Forever Game letter showed €2.8B revenue and 300M MAU—the topic asks how much was marketing, what Squad Busters missed, and how Tencent risk shapes IPO talk.
Oliver Grant
8 min read
market intelligence
platforms
·6 min read
AppLovin CTV Ad Demand: Building Behind a 73% Quarter
creative strategy
market intelligence
·15 min read
How Drama and Fake Ads Convert To Real Profits
market intelligence
platforms
·3 min read
The Ledger #3: An AdAttributionKit Migration Guide Update
market intelligence
·2 min read
Chart Watch, January: Mobile Game Ad Spend Rankings Hold
market intelligence
·16 min read
Why Some Puzzle Games are More Addicting Than Others?
market intelligence
platforms
·6 min read
MTG Buys Plarium: A Mobile Game M&A Trends Read
market intelligence
·13 min read
Five Predictions for Consumer Apps in 2025
market intelligence
platforms
·2 min read
The Ledger #2: PGC London Wrap and the Lunar New Year Push
creative strategy
market intelligence
·6 min read
A Creative Strategy for 4X and Survival Games in 2025
market intelligence
·12 min read
8 Predictions for Gaming M&A and Investments in 2025
market intelligence
media buying
·6 min read