All our measurement news
measurement
Marketing mix modelling for game studios
What marketing mix modelling needs from a game studio, the open-source options, and why it complements MMP attribution rather than replacing it.
Isaac Turner
4 min read
creative strategy
measurement
·6 min read
The hook is a promise; retention is the invoice
market intelligence
measurement
·3 min read
AppsFlyer at $2B: what a private-equity MMP would mean for buyers
measurement
media buying
·6 min read
The auction, not the audience, sets your CPI
creative strategy
measurement
·5 min read
Creative Lookalike Audience Signals Your Team Should Use
creative strategy
measurement
·5 min read
The Post-Campaign Creative Debrief Process Nobody Runs
market intelligence
measurement
·5 min read
A Year-End Measurement Stack Review Before You Rebudget
market intelligence
measurement
·6 min read
The Year in Review: Mobile UA in 2025, in Five Charts
measurement
media buying
·5 min read
What Cyber Week Cohort Quality Analysis Actually Shows
market intelligence
measurement
·8 min read
The Game Analytics Masterclass
measurement
media buying
·6 min read
Holiday spend incrementality holdout tests done cheaply
creative strategy
measurement
·5 min read