All our measurement news
measurement
platforms
Data clean rooms for game marketers
What Meta, Google and AWS clean rooms can answer for a mobile game studio, what data you have to bring, and whether the effort is worth it.
Isaac Turner
4 min read
creative strategy
measurement
·6 min read
The creative testing statistics most teams get wrong
market intelligence
measurement
·14 min read
Pixel Flow: publisher economics of tray pressure, sessions, and dual monetisation
measurement
·6 min read
Attribution is an allocation rule, not a truth
creative strategy
measurement
·6 min read
The creative brief is a hypothesis document
measurement
·5 min read
Geo-lift tests: a practical guide for UA teams
market intelligence
measurement
·11 min read
State of Mobile 2026: nine Sensor Tower trends for operators
measurement
media buying
·6 min read
Value optimisation selects for what you can measure
creative strategy
measurement
·3 min read
Why players lie in surveys, and what their session data says instead
measurement
media buying
·6 min read
Why your best network degrades as you scale it
measurement
platforms
·4 min read
COPPA and kids' privacy for game marketers
measurement
platforms
·3 min read