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creative strategy
platforms
WhatsApp Ads Creative Format: Meta's Newest Ad Surface
The WhatsApp ads creative format arrives as channel ads and Status display units, a new surface worth testing early, not betting the quarter on.
Maya Lombardi
5 min read
measurement
platforms
·6 min read
AdAttributionKit re-engagement gets sharper after WWDC
market intelligence
platforms
·3 min read
The Ledger #12: WWDC's Quiet AdAttributionKit Refinements
platforms
playable ads
·5 min read
App Store Accessibility Labels and Your Playable QA
creative strategy
platforms
·6 min read
Apple Games and What It Means for App Store Discovery
market intelligence
platforms
·2 min read
The Ledger #11: I/O, Fortnite Live, and Niantic's Close
market intelligence
platforms
·5 min read
Fortnite's return to the App Store and what it changes
market intelligence
platforms
·2 min read
The Ledger #10: Q1 earnings and a stalled Fortnite return
media buying
platforms
·5 min read
What web shop conversion rate should you actually expect
platforms
playable ads
·6 min read
The playable end card web shop link, done properly
platforms
·6 min read
Unity's Q1 2025 earnings and Vector's cautious guidance
media buying
platforms
·5 min read