Emma Carter
Executive Editor, Market Intelligence
Emma covers the companies, platforms, and operating models shaping mobile game growth. Her reporting focuses on what industry changes mean for practitioners, beyond the announcement cycle.
More articles from emma-carter
market intelligence
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The CFO conversation every UA lead has
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Starting in mobile UA: your first 90 days
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The UA industry calendar: events and earnings
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The UA skills that will still matter
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The next genre cycle and how to see it early
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What a UA team looks like in 2030
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Layoffs and the UA function
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The genre is the strategy
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The M&A map: what consolidation does to buyers
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Anatomy of a launch that bought charts and lost money
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Tripledot buys Supersonic: hybrid-casual publishing consolidates
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