Emma Carter
Executive Editor, Market Intelligence
Emma covers the companies, platforms, and operating models shaping mobile game growth. Her reporting focuses on what industry changes mean for practitioners, beyond the announcement cycle.
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How to run a UA kill decision
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Decision latency is the hidden UA KPI
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Japan: what Western studios miss
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Word and trivia games: the quiet UA machine
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Merge games and the hybrid-casual UA template
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Sensor Tower buys AppMagic: one fewer benchmark, and why that matters
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MENA and Turkey: a growth market with quirks
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The hidden fixed costs of a paid UA operation
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Scale is not a strategy in mobile UA
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Idle games and the economics of cheap installs
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