Emma Carter
Executive Editor, Market Intelligence
Emma covers the companies, platforms, and operating models shaping mobile game growth. Her reporting focuses on what industry changes mean for practitioners, beyond the announcement cycle.
More articles from emma-carter
market intelligence
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Profitable UA can still destroy a studio
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Shooter UA on mobile: the attention problem
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Savvy buys Moonton for $6B: what a MOBA's acquisition machine is worth
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Subscriptions and Game Pass style bundles
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Brazil and LATAM: payments, pricing and UA
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UA is a capital allocation problem
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UA careers: roles, skills and progression
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India: acquisition in a low-ARPU, high-volume market
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AppMagic Mobile Growth Slowdown: A Second Source
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PGC London 2026: five things UA teams actually talked about
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China's outbound publishers: the UA playbook
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