Isaac Turner
Measurement Editor
Isaac writes about experimentation, cohort quality, incrementality, and the practical limits of attribution. He is interested in decision systems that remain useful when the data is incomplete.
More articles from isaac-turner
market intelligence
measurement
·2 min read
Mobile game growth is moving closer to product
market intelligence
measurement
·6 min read
D7 ROAS targets punish long-retention games
measurement
platforms
·4 min read
Data clean rooms for game marketers
measurement
·6 min read
Attribution is an allocation rule, not a truth
measurement
·5 min read
Geo-lift tests: a practical guide for UA teams
measurement
media buying
·6 min read
Value optimisation selects for what you can measure
measurement
media buying
·6 min read
Why your best network degrades as you scale it
measurement
platforms
·4 min read
COPPA and kids' privacy for game marketers
measurement
platforms
·3 min read
SKAN 4 and AdAttributionKit, a year in: what buyers actually get back
measurement
·4 min read
Marketing mix modelling for game studios
market intelligence
measurement
·3 min read
AppsFlyer at $2B: what a private-equity MMP would mean for buyers
measurement
media buying
·6 min read