Isaac Turner
Measurement Editor
Isaac writes about experimentation, cohort quality, incrementality, and the practical limits of attribution. He is interested in decision systems that remain useful when the data is incomplete.
More articles from isaac-turner
measurement
·5 min read
Incrementality tests you can afford: geo holdouts, ghost ads, and what breaks
market intelligence
measurement
·6 min read
Measurement debt: how studios accumulate it
market intelligence
measurement
·6 min read
Payback windows are a cost of capital decision
measurement
·6 min read
Mobile ad fraud: the lessons from Uber's own lawsuit
measurement
·6 min read
The organic baseline you are not tracking
measurement
media buying
·4 min read
ATT opt-in is 39%. Adjust's retention report and the paid-to-organic ratio nobody budgets for
measurement
·4 min read
Migrating 30 live games to a new MMP: Tripledot's Adjust move, and what to ask before you switch
measurement
·4 min read
AppsFlyer, Adjust, Singular: a buyer's comparison
measurement
media buying
·4 min read
Offerwalls and cost-per-engagement campaigns
measurement
platforms
·7 min read
Why self-attributing networks always look better
market intelligence
measurement
·6 min read
The case for fewer KPIs in UA
measurement
·6 min read