Marco Bianchi

Platforms Correspondent

Marco follows ad platforms, automation, AI tooling, and distribution policy. He focuses on the operating consequences of product changes for mobile game teams.

More articles from marco-bianchi

PEGI sets minimum 16 rating for games with paid random items

market intelligence

platforms

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2 min read

PEGI sets minimum 16 rating for games with paid random items

JFTC designates Apple, iTunes K.K., and Google as Specified Software Operators (26 Mar 2025)

market intelligence

platforms

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1 min read

JFTC designates Apple, iTunes K.K., and Google as Specified Software Operators (26 Mar 2025)

JFTC publishes MSCA subordinate legislations and guidelines (29 Jul 2025)

market intelligence

platforms

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1 min read

JFTC publishes MSCA subordinate legislations and guidelines (29 Jul 2025)

Japan MSCA full enforcement date on JFTC hub (18 Dec 2025)

market intelligence

platforms

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1 min read

Japan MSCA full enforcement date on JFTC hub (18 Dec 2025)

India PROG Rules 2026 and OGAI constitution notified (22 Apr 2026)

market intelligence

platforms

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1 min read

India PROG Rules 2026 and OGAI constitution notified (22 Apr 2026)

India PROG Act and Rules in force; money-game advertising ban live (1 May 2026)

market intelligence

platforms

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1 min read

India PROG Act and Rules in force; money-game advertising ban live (1 May 2026)

India PROG Act, 2025 receives Presidential assent (22 Aug 2025)

market intelligence

platforms

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1 min read

India PROG Act, 2025 receives Presidential assent (22 Aug 2025)

Google Play Billing Choice: Japan joins Australia on 30 September 2026; Korea alone 31 December 2026

market intelligence

platforms

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1 min read

Google Play Billing Choice: Japan joins Australia on 30 September 2026; Korea alone 31 December 2026

Google Play Billing Choice scheduled for Australia by 30 September 2026

market intelligence

platforms

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1 min read

Google Play Billing Choice scheduled for Australia by 30 September 2026

Google Play Billing Choice program live in US/UK/EEA

market intelligence

platforms

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1 min read

Google Play Billing Choice program live in US/UK/EEA

EU KIDS Act Commission proposal (child online safety beyond DSA)

market intelligence

platforms

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2 min read

EU KIDS Act Commission proposal (child online safety beyond DSA)

Commission fines X €120 million under DSA (5 December 2025) — first non-compliance decision

market intelligence

platforms

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1 min read

Commission fines X €120 million under DSA (5 December 2025) — first non-compliance decision