Maya Lombardi
Creative Strategy Editor
Maya examines hooks, concepts, mechanics, and iteration systems. Her work asks how teams can increase creative range without losing production discipline.
More articles from maya-lombardi
creative strategy
·5 min read
Setting a Creative Iteration Cadence for Live Mobile Games
creative strategy
market intelligence
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Hyper-Casual Economics After GDC: The Consolidation Case
creative strategy
media buying
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What Big-Budget Launch Campaigns Teach Mobile UA Teams
creative strategy
media buying
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Portfolio Theory for Creative: How Many Concepts to Run
creative strategy
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AI-Generated Ad Creative: Where the Quality Bar Really Sits
creative strategy
measurement
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Rewarded Video's Retention Mandate, Beyond the Install
creative strategy
market intelligence
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A Creative Strategy for 4X and Survival Games in 2025
creative strategy
measurement
·6 min read