Maya Lombardi
Creative Strategy Editor
Maya examines hooks, concepts, mechanics, and iteration systems. Her work asks how teams can increase creative range without losing production discipline.
More articles from maya-lombardi
creative strategy
market intelligence
·6 min read
Kingdom Builder Game Creative Strategy Is Not 4X Creative
creative strategy
measurement
·6 min read
Creative Variant Retirement Rules for a Live Portfolio
creative strategy
platforms
·6 min read
iOS 26 Ships: Retesting Your Ad Creative Rendering
creative strategy
·6 min read
Designing Liquid Glass App Store Screenshots, Early
creative strategy
measurement
·6 min read
Creative Decay Curve by Genre Looks Different
creative strategy
·5 min read
Trailer to Ad Creative Conversion, Without Losing It
creative strategy
market intelligence
·5 min read
Gamescom 2025 Mobile UA Takeaways, From the Show Floor
creative strategy
measurement
·6 min read
Building a Creative Fatigue Detection Cadence That Works
creative strategy
·6 min read
Vertical Video Sound Design for Mobile Game Ads
creative strategy
media buying
·6 min read
Creative Volume Needs After an Ad Network CPI Reset
creative strategy
·5 min read
UGC Ads for Mobile Games: A Production Approach
creative strategy
measurement
·6 min read