Samuel Ortiz

Games & Genres Analyst

Samuel analyzes how genre, player motivation, and product truth shape acquisition. His work spans strategy, puzzle, casino, hybrid-casual, and live-service games.

More articles from samuel-ortiz

The Man Who Walked Away from OpenAI and Raised $134 Million Instead

market intelligence

·

7 min read

The Man Who Walked Away from OpenAI and Raised $134 Million Instead

Features Worth Stea… Borrowing: Lessons from Duolingo, Tinder, DraftKings, Crypto.com & BeReal

creative strategy

market intelligence

·

10 min read

Features Worth Stea… Borrowing: Lessons from Duolingo, Tinder, DraftKings, Crypto.com & BeReal

What Happened to Coin Master After Monopoly Go! and What Happens Next

market intelligence

·

5 min read

What Happened to Coin Master After Monopoly Go! and What Happens Next

The Truth About Startup Life Nobody Tells You with Joseph Kim

market intelligence

·

7 min read

The Truth About Startup Life Nobody Tells You with Joseph Kim

Mobile Gaming in 2025: 10 Trends That Matter

market intelligence

·

9 min read

Mobile Gaming in 2025: 10 Trends That Matter

What I Took from Games to Build Better Consumer Apps

creative strategy

market intelligence

·

8 min read

What I Took from Games to Build Better Consumer Apps

Squad Busters 2.0 and Supercell's YOLO Strategy

market intelligence

·

8 min read

Squad Busters 2.0 and Supercell's YOLO Strategy

Rethinking Creative Production with AI

creative strategy

market intelligence

·

5 min read

Rethinking Creative Production with AI

Duolingo: How the $15B App uses Gaming Principles to Supercharge DAU Growth

creative strategy

market intelligence

·

15 min read

Duolingo: How the $15B App uses Gaming Principles to Supercharge DAU Growth

The Magic Behind Magicabin’s ARPDAU

market intelligence

·

25 min read

The Magic Behind Magicabin’s ARPDAU

How Drama and Fake Ads Convert To Real Profits

creative strategy

market intelligence

·

15 min read

How Drama and Fake Ads Convert To Real Profits

Why Some Puzzle Games are More Addicting Than Others?

market intelligence

·

16 min read

Why Some Puzzle Games are More Addicting Than Others?