Samuel Ortiz
Games & Genres Analyst
Samuel analyzes how genre, player motivation, and product truth shape acquisition. His work spans strategy, puzzle, casino, hybrid-casual, and live-service games.
More articles from samuel-ortiz
market intelligence
measurement
·14 min read
Pixel Flow: publisher economics of tray pressure, sessions, and dual monetisation
creative strategy
market intelligence
·7 min read
AI in game art: SciPlay’s art-director view of velocity, KPIs, and taste
market intelligence
·11 min read
Sort puzzles: from Water Sort templates to docks, hex auto-sort, and conveyors
market intelligence
measurement
·11 min read
State of Mobile 2026: nine Sensor Tower trends for operators
creative strategy
market intelligence
·15 min read
Post-Block Blast playbook: three generations of block puzzles
market intelligence
media buying
·7 min read
Eight UA scaling traps: organics, net ROAS, signals, and false confidence
market intelligence
·14 min read
12 Gaming Predictions for 2026
market intelligence
·5 min read
Golden TWIG 2025: operator signals inside that archive’s honest awards ballot
market intelligence
media buying
·7 min read
Clash Royale’s second wind: organic gravity, product repair, tactical paid
market intelligence
media buying
·7 min read
Loyalty platforms 101: incentivised traffic myths and studio operating rules
market intelligence
measurement
·8 min read
The Game Analytics Masterclass
market intelligence
·5 min read