Samuel Ortiz
Games & Genres Analyst
Samuel analyzes how genre, player motivation, and product truth shape acquisition. His work spans strategy, puzzle, casino, hybrid-casual, and live-service games.
More articles from samuel-ortiz
platforms
·4 min read
Roblox Everywhere: when a platform ships standalone apps, it competes for your installs
creative strategy
market intelligence
·10 min read
Airbuds: how music social apps borrow game events and widgets
market intelligence
·9 min read
Puzzle market brief: Turkish capital, Hay Day Match, clones, and Royal Kingdom
market intelligence
·13 min read
Match 3D: from hypercasual toy to casual puzzle duopoly
creative strategy
market intelligence
·9 min read
Finch: gamified widgets as a retention surface when CPI is expensive
market intelligence
·11 min read
The UA system platforms will not build for you
market intelligence
measurement
·11 min read
State of Gaming 2025: seven operator takeaways from Sensor Tower’s briefing
creative strategy
market intelligence
·14 min read
Pixel Flow and the rise of sort puzzles: fail-states, trays, and UA-native levels
market intelligence
media buying
·14 min read
Meta is “back” in gaming: factories, attribution tax, and the UA team reboot
market intelligence
platforms
·8 min read
Xbox’s endgame: capital signals, Booty as bridge, and why Sony should not cheer
creative strategy
market intelligence
·9 min read
Focus Friend: Hay Day progression systems inside a productivity app
creative strategy
market intelligence
·11 min read