Latest
market intelligence
2024 Prediction Audit Scorecard
UA Ledger Oliver Grant rewrite of the 2025-01-08 briefing — studios, vendors, deals and infrastructure behind performance creative.
Oliver Grant
10 min read
playable ads
·6 min read
The Playable Ad QA Checklist to Run Before Submission
market intelligence
·2 min read
Chart Watch, December: Mobile Game Download Rankings Hold
creative strategy
measurement
·6 min read
Detecting Creative Fatigue Before It Shows Up in CPI
market intelligence
media buying
·6 min read
A UA Budget Planning Template Built for a Flat Market
market intelligence
·8 min read
Climbing to the C-Suite: Insights from Mission Ones Gerard Miles
market intelligence
·10 min read
Cloning Isn’t a Strategy: Why Mobile Games Must Bet Big on IP
market intelligence
·5 min read
SciPlay’s social-casino focus: share gains without genre tourism
market intelligence
·11 min read
Hybrid Monetization Buzz Doesn’t Quit: Brat or Basic
market intelligence
·10 min read
From Casual to Complex: 7 Trends that Shaped Gaming 2024
market intelligence
·14 min read
Telegram x Web3 Gaming: Why So Popular and How Can I Get In On This?
market intelligence
·7 min read