Latest
creative strategy
market intelligence
A Creative Strategy for 4X and Survival Games in 2025
4X strategy game UA now runs on heavy video and playable testing volume, not a single winning hook, as Whiteout Survival and Last War dominate spend.
Maya Lombardi
6 min read
creative strategy
playable ads
·6 min read
Building an AI Video Ad Production Workflow That Scales
market intelligence
·12 min read
8 Predictions for Gaming M&A and Investments in 2025
market intelligence
media buying
·6 min read
PGC London 2025: Five UA Takeaways From the Show Floor
measurement
platforms
·5 min read
Web Shop Attribution Basics as Link-Outs Go Live in the EU
market intelligence
·13 min read
2025 Mobile Games Marketing Predictions
creative strategy
playable ads
·5 min read
The Hyper-Casual to Hybrid-Casual Pivot, a Creative Playbook
market intelligence
media buying
·6 min read
Liftoff's Mobile Game CPI Benchmarks 2025, Read Correctly
market intelligence
·13 min read
6 Predictions For Games in 2025
market intelligence
playable ads
·6 min read
Sensor Tower's 2025 Mobile Game Industry Report, Decoded
market intelligence
platforms
·3 min read
The Ledger #1: Mobile Game Portfolio Publishing Shifts
market intelligence
measurement
·6 min read