Latest
market intelligence
measurement
Retention percentile charts for F2P: what GameAnalytics-style cuts miss
2026 Mobile & PC benchmarks publish percentile retention but omit genre cuts this cycle. Definition audit only.
Isaac Turner
1 min read
measurement
media buying
·1 min read
Public “D7 ROAS” hybrid-casual claims: revenue definition audit
measurement
media buying
·2 min read
Mini-game IAA users versus app IAP users: do not add the series
measurement
·1 min read
Splitting Huawei/Xiaomi/OPPO/vivo cohorts in a teaching export
measurement
·2 min read
PIPL: SDK inventory a UA stack must list
measurement
·1 min read
OAID versus IDFA: what a China Android campaign can send
measurement
platforms
·2 min read
AppLovin Ad Review drops user-level journeys for aggregate-only reporting
measurement
platforms
·4 min read
Apple adds an EU alternative ATT prompt from iOS 27.2 — mandatory in five markets
platforms
·1 min read
Vietnam local payment methods on a first Android test
platforms
·1 min read
US COPPA / kids F2P: ad and store checks
platforms
·1 min read
GRAC rating versus ad creative for Korea: operator checklist
platforms
·1 min read