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measurement
media buying
Hybridcasual D7 payback with IAA included: worksheet that cannot hide zeros
Illustrative D7 payback worksheet that forces IAA and IAP lines (zeros allowed, blanks forbidden), anchored to AppsFlyer ad-revenue/IAP events and Play fee definitions.
Isaac Turner
1 min read
measurement
media buying
·1 min read
Geo payback grid: D7 targets by country for one F2P title
measurement
media buying
·1 min read
Gacha banner revenue forecast: pulls, pity, and refund risk
measurement
media buying
·1 min read
First-purchase offer cost recovery versus D7 payer LTV
measurement
media buying
·1 min read
D7 to D30 payback bridge worksheet for SLG / 4X
measurement
media buying
·1 min read
Creator flat fee versus CPA: a reader-input sheet
measurement
media buying
·1 min read
Cohort quality scorecard: inputs a UA lead can fill weekly
measurement
media buying
·1 min read
Cash payback vs accounting payback for F2P (refunds, chargebacks, VAT)
measurement
media buying
·2 min read
Battle-pass premium track payback worksheet (IAP vs pass ARPU)
measurement
media buying
·1 min read
Alliance pack group-buy: contribution after store fees
creative strategy
measurement
·1 min read
UGC versus studio creative efficiency claims: what the sample must show
measurement
·1 min read