Latest
creative strategy
measurement
Creative Decay Curve by Genre Looks Different
A creative decay curve by genre does not move the same in puzzle, strategy and hybrid-casual games. Plan refresh cadence around the difference.
Maya Lombardi
6 min read
measurement
·5 min read
Blended ROAS Calculation: Where It Quietly Goes Wrong
market intelligence
·2 min read
Chart Watch, August 2025: A Crowded Mobile Games Top Ten
market intelligence
platforms
·3 min read
The Ledger #17: Mobvista's Numbers, Gamescom's Wrap
market intelligence
·5 min read
Leaving the Cradle: Trading Nordic Comfort for Mediterranean Chaos — archive read for UA and studio leads
media buying
platforms
·6 min read
Smart Bidding Mobile Ads Now Drive 80% of Mintegral
market intelligence
media buying
·5 min read
Operating Brief: What Gamescom's UA Budget Signals Meant
creative strategy
·5 min read
Trailer to Ad Creative Conversion, Without Losing It
creative strategy
market intelligence
·5 min read
Gamescom 2025 Mobile UA Takeaways, From the Show Floor
creative strategy
market intelligence
·10 min read
Features Worth Stea… Borrowing: Lessons from Duolingo, Tinder, DraftKings, Crypto.com & BeReal
creative strategy
measurement
·6 min read
Building a Creative Fatigue Detection Cadence That Works
playable ads
·6 min read