Rewarded completion rate claims in network case studies: definition check
Benchmark-check methodology: what “rewarded completion rate” means in AdMob’s reward callback model versus loose case-study language. No invented network averages.
“Completion rate” is defined differently across decks. This check locks the definition to a published SDK callback before anyone quotes a case-study percentage.
Definition under AdMob docs
AdMob rewarded ads (opened 20 September 2026) require showing the ad with an OnUserEarnedRewardListener. For ads Google serves, the SDK calls onUserEarnedReward before onAdDismissedFullScreenContent; mediation sources may differ in callback order. A completed reward in this model is “listener fired with a reward item”, not “video started” or “ad clicked”.
Scope check for case studies
| Claim pattern | Accept if… | Reject if… |
|---|---|---|
| Completion rate | Denominator and numerator defined (e.g. rewards granted / rewarded ads shown) | Undated homepage chart with no formula |
| Cross-network compare | Same callback definition on both sides | Mixes start-rate with reward-rate |
| Geography / OS | Stated | Global blob |
| Mediation mix | Stated | Hidden |
This article does not publish a completion-rate number. Unity Ads / AppLovin definition pages were not successfully read from the source as stable completions metrics in this pass — treat vendor case studies as unresolved until their methodology section is opened.
Facts versus limits
| Field | Evidence |
|---|---|
| Reward callback | AdMob rewarded docs |
| Invented benchmark % | **None** |
| Other networks’ formal completion metric pages | Unresolved here |
