AdMob 25’s UMP dependency deserves its own QA note
Analysis
By UA Ledger staff — 2 min read

A consent dependency change should remain visible even when the ad SDK upgrade is routine.
Consent behaviour should not disappear inside a generic “ad SDK updated” release note. The AdMob 25 dependency change provides a specific version to trace through the application and its configured user journey.
Inspect the resolved dependency
Our recommendation is to check the build’s resolved UMP version rather than assuming that a dependency declaration tells the whole story. Identify any explicit overrides and the component responsible for presenting or refreshing the consent flow.
Then exercise the product states the team has approved for testing. Record geography or test configuration, prior consent state, app version and the resulting behaviour. A screenshot of a dialog is not enough to establish what happens after dismissal, on a later session or before an ad request.
Keep the claim proportionate
This change record establishes a documented dependency update. It does not establish that the new dependency changes consent rates, improves revenue or makes a game compliant with every applicable requirement. Those conclusions would need separate evidence and review.
For growth teams, the useful request is a release note that identifies what was tested and whether measurement or delivery configuration changed alongside it. If acquisition results move after release, that record makes diagnosis more disciplined. It does not turn the timing of a release into proof of causation.
The governing record is Android release notes — 25.0.0 dependency update. This edition checks the provider documentation; it does not inspect a studio account or certify a shipped build.
Inspect the evidence
Download the applicability and deadline record. The extraction separates documented facts from our analysis and unknowns.
| Field | Evidence or limit |
|---|---|
| Provider | |
| Effective or release date | 2026-02-17 |
| Applies to | Android integrations adopting Google Mobile Ads SDK 25.0.0 |
| Documented change | Version 25.0.0 updates its User Messaging Platform SDK dependency to 4.0.0. |
| Suggested owner | Consent integration owner |
| Next verification | Record the resolved UMP version and exercise configured consent paths. |
Further reading in the existing archive: Privacy by design in UA data flows; Every platform privacy change is a pricing change. These links provide background; this check does not independently verify their full contents.
Featured
Related posts
measurement
platforms
·1 min read
When to turn rewarded ads off for payers (and how to measure the loss)
measurement
platforms
·1 min read
When custom product pages need their own MMP campaign mapping
measurement
platforms
·1 min read
Season pass refund rate versus standard IAP refund rate
measurement
platforms
·1 min read
Pre-reg cohort quality vs post-launch paid cohort quality
More from the Measurement desk
measurement
platforms
·2 min read
AppLovin Ad Review drops user-level journeys for aggregate-only reporting
measurement
platforms
·2 min read
Apple adds an EU alternative ATT prompt from iOS 27.2 — mandatory in five markets
measurement
platforms
·1 min read
Pity-adjusted expected value versus player-facing banner claims
measurement
platforms
·1 min read