Seasonal web-shop fraud and chargeback checklist

Analysis

By UA Ledger staff1 min read

Seasonal web-shop fraud and chargeback checklist

Holiday traffic spikes fraud on web shops. Use vendor chargeback/AFS documentation to gate peak-season reviews—without inventing fraud rates.

Peak-season checkouts attract card testing, friendly fraud and reseller abuse.

Checklist

  1. AFS parameters live — Pass in-game signals (playtime, level, registration age) into anti-fraud where supported (Xsolla AFS setup).
  2. Chargeback playbook — Evidence pack ready: device/IP, delivery logs (chargeback docs).
  3. Velocity rules — Tighten velocity and geo-mismatch filters for BF/CNY/Diwali windows.
  4. Manual review queue — Staffed hours for peak nights (peak-season payments note).
  5. Refund-first path — Document when to refund to avoid chargeback costs.
  6. Reconcile daily — Web-shop settlement vs MMP purchase events.
  7. No invented rates — Log your fraud ratio; do not cite a universal “holiday fraud %”.

Facts versus limits

Reference table
FieldEvidence or limit
Chargeback mechanicsXsolla developer docs
Peak-season guidanceXsolla blog (vendor)
Industry fraud %Not asserted
Appcharge/StashNot body-audited in this edition

Download the gates.

Research checked 20 September 2026. Local draft; human review pending. Author null.

Featured

Related posts

measurement

platforms

·

1 min read

When to turn rewarded ads off for payers (and how to measure the loss)

measurement

platforms

·

1 min read

When custom product pages need their own MMP campaign mapping

measurement

platforms

·

1 min read

Season pass refund rate versus standard IAP refund rate

measurement

platforms

·

1 min read

Pre-reg cohort quality vs post-launch paid cohort quality

More from the Measurement desk

measurement

platforms

·

2 min read

AppLovin Ad Review drops user-level journeys for aggregate-only reporting

measurement

platforms

·

2 min read

Apple adds an EU alternative ATT prompt from iOS 27.2 — mandatory in five markets

measurement

platforms

·

1 min read

Pity-adjusted expected value versus player-facing banner claims

measurement

platforms

·

1 min read

MMP install count vs store first-open: F2P reconciliation lab