Web shop geo, tax and store-fee checklist
Checklist for web-shop geo, tax and store-fee assumptions before UA scale, anchored to Play Billing policy and Apple external-purchase programme docs where relevant.
Web-shop economics are geo- and programme-specific. Play’s payments policy requires Google Play’s billing system for digital goods unless an enrolled alternative-billing or external-offers path applies. Apple’s commercial terms and any External Purchase Link / alternative distribution addenda are account-specific — confirm the signed agreements in App Store Connect rather than assuming a global fee. Use AppsFlyer in-app events so web-shop revenue is not double-counted against store IAP without a person key.
Operator checklist
- Geo list for web-shop checkout (ISO country).
- Tax engine owner and VAT/GST rate table dated.
- Store fee assumption only from the programme you are enrolled in; label unknowns.
- FX day for finance reporting.
- MMP event for web purchase distinct from store
af_purchase(or equivalent). - Refund path for web vs store.
- UA landing must not promise a price that excludes tax if tax is added at checkout.
Facts vs limits
Play Billing policy is global guidance; your fee percentage is not invented here. Apple fee schedules depend on signed terms — re-read the agreements on your account.
