Web shop geo, tax and store-fee checklist

Web-shop economics are geo- and programme-specific. Play’s payments policy requires Google Play’s billing system for digital goods unless an enrolled alternative-billing or external-offers path applies. Apple’s commercial terms and any External Purchase Link / alternative distribution addenda are account-specific — confirm the signed agreements in App Store Connect rather than assuming a global fee. Use AppsFlyer in-app events so web-shop revenue is not double-counted against store IAP without a person key.

Operator checklist

1. Geo list for web-shop checkout (ISO country).
2. Tax engine owner and VAT/GST rate table dated.
3. Store fee assumption only from the programme you are enrolled in; label unknowns.
4. FX day for finance reporting.
5. MMP event for web purchase distinct from store af_purchase (or equivalent).
6. Refund path for web vs store.
7. UA landing must not promise a price that excludes tax if tax is added at checkout.

Facts vs limits

Play Billing policy is global guidance; your fee percentage is not invented here. Apple fee schedules depend on signed terms — re-read the agreements on your account.

Download the evidence table.

Research checked 20 September 2026. Local draft; human editorial review pending. No CMS write performed.