End card versus store title: Merge Mansion Library ID 895277716697105

One Merge Mansion Meta ad ends on a mystery title. The US store listings lead with puzzles and renovation. That gap is a store-screenshot test, not another playable brief.

The identified ad

Meta Ad Library ID 895277716697105 is listed under the Merge Mansion page (view_all_page_id=115936126936295). On 19 September 2026 the page-level library listing showed the record as Active, started 26 August 2026, with a ~45-second video, primary text about renovations and secrets, link title “The Mansion Full of Mysteries!”, CTA Play game, and a Play Store destination. Direct browser retrieval of the ?id= URL returned Meta’s challenge page from this research environment; the Library ID, status, copy and link title above are taken from the official page-scoped Ad Library result set for that advertiser. No video frames are reproduced here.

Performance is unknown. Library visibility does not establish spend, CTR, CPI or retention.

Store pages opened for comparison

Sources: App Store listing and Google Play listing, both opened 19 September 2026. First-screenshot visual description is deferred: this draft uses title, subtitle and body copy only, so a producer can still run a screenshot pass without relying on an unlicensed frame grab from the ad.

What is observation versus inference

Observed: the library listing’s link title emphasises mysteries; both US store product titles lead with “Puzzles & Story”; the App Store subtitle leads with renovation; Play’s short line mixes puzzles, mansion restoration and decoration.

Inference (labelled): a player who taps from a mystery-led end card may land on a listing that sells merge-puzzle renovation first. That is a continuity risk for expectation, not proof that the creative under- or over-performs.

Not claimed: which characters or board states appear in the video; whether the first store screenshot matches the end card art; any campaign KPI.

Next-test brief (falsifiable)

Download the comparison worksheet. Rows mark observation versus proposed test. Performance columns stay blank unless a named campaign source is attached later.

Evidence boundary

This casefile is a text-field comparison between one library record and two opened store listings. It is not a frame-by-frame creative teardown and not a playable timing study. For background on brief discipline, see the creative brief is a hypothesis document. Archive links are context, not certification of this ad.

Draft prepared 19 September 2026. Author null. Awaits named human review. No campaign result asserted.