End card versus store title: Merge Mansion Library ID 895277716697105
One Meta Ad Library record’s link title promises a mansion of mysteries; the US store titles lead with puzzles and renovation. A producer can run a store-screenshot test before another playable iteration.
One Merge Mansion Meta ad ends on a mystery title. The US store listings lead with puzzles and renovation. That gap is a store-screenshot test, not another playable brief.
The identified ad
Meta Ad Library ID 895277716697105 is listed under the Merge Mansion page (view_all_page_id=115936126936295). On 19 September 2026 the page-level library listing showed the record as Active, started 26 August 2026, with a ~45-second video, primary text about renovations and secrets, link title “The Mansion Full of Mysteries!”, CTA Play game, and a Play Store destination. Direct browser retrieval of the ?id= URL returned Meta’s challenge page from this research environment; the Library ID, status, copy and link title above are taken from the official page-scoped Ad Library result set for that advertiser. No video frames are reproduced here.
Performance is unknown. Library visibility does not establish spend, CTR, CPI or retention.
Store pages opened for comparison
| Field | Ad library listing (observed text) | App Store (US, opened) | Google Play (US, opened) |
|---|---|---|---|
| Title / link title | The Mansion Full of Mysteries! | Merge Mansion: Puzzles & Story | Merge Mansion: Puzzles & Story |
| Subtitle / short line | (none in listing) | Renovate your home and garden | Solve puzzles! Restore a mysterious mansion and enjoy decorating home & garden |
| Mechanic foregrounded in body | Renovations & secrets (primary text) | Match & merge; renovate & decorate; investigate & solve | Merge tasks; renovate; investigate Grandma’s secrets |
| Destination shown | play.google.com | App Store product page | Play product page |
Sources: App Store listing and Google Play listing, both opened 19 September 2026. This note uses the title, subtitle and body copy only, not a description of the first screenshot, so a producer can still run a screenshot pass without relying on an unlicensed frame grab from the ad.
What is observation versus inference
Observed: the library listing’s link title emphasises mysteries; both US store product titles lead with “Puzzles & Story”; the App Store subtitle leads with renovation; Play’s short line mixes puzzles, mansion restoration and decoration.
Inference: a player who taps from a mystery-led end card may land on a listing that sells merge-puzzle renovation first. That is a continuity risk for expectation, not proof that the creative under- or over-performs.
Not claimed: which characters or board states appear in the video; whether the first store screenshot matches the end card art; any campaign KPI.
Next-test brief (falsifiable)
| Test element | Specification |
|---|---|
| Control | Keep the current end-card / link title (“mysteries”) and current US store title/subtitle |
| Variant A | End card / link title rewritten to name merge or renovate in the same words as the store title |
| Variant B | Store custom product page or listing experiment that leads with mystery language matching the end card |
| Hold constant | Destination app, market, OS, optimisation objective |
| Readout | Store visit → install continuity and first-session tutorial completion (MMP or store analytics), not CTR alone |
| Stop rule | Do not treat a CTR lift on the mystery end card as proof the store promise is aligned |
Download the comparison worksheet. Rows mark observation versus proposed test. Performance columns are blank because no campaign result is reported here.
Evidence boundary
This casefile is a text-field comparison between one library record and two opened store listings. It is not a frame-by-frame creative teardown and not a playable timing study. For background on brief discipline, see the creative brief is a hypothesis document. Archive links are context, not certification of this ad.
No campaign result is asserted.
