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The Scopely Niantic Acquisition and Location-Based UA
The Scopely Niantic acquisition impact reaches beyond Pokemon GO, closing a $3.5B deal that resets who owns location-based UA distribution.
Emma Carter
6 min read
market intelligence
·9 min read
The Hard Truth About the Finnish Game Industry
market intelligence
platforms
·5 min read
Fortnite's return to the App Store and what it changes
creative strategy
market intelligence
·8 min read
What I Took from Games to Build Better Consumer Apps
market intelligence
media buying
·5 min read
Building a UA vendor diversification plan early
market intelligence
·8 min read
Squad Busters 2.0 and Supercell's YOLO Strategy
market intelligence
platforms
·2 min read
The Ledger #10: Q1 earnings and a stalled Fortnite return
market intelligence
media buying
·5 min read
A UA quarterly business review template that holds up
market intelligence
·5 min read
How I Went From a 3D Artist to GM of a Billion-Dollar Game
market intelligence
·4 min read
Why Smart Founders Say No to Billions
market intelligence
platforms
·8 min read
AppLovin: how owning mediation rewrote the mobile ad-tech playbook
market intelligence
platforms
·2 min read