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Operating Brief: UA Budget Planning After Earnings
UA budget planning after earnings should turn AppLovin and Unity's Q2 numbers into line-item decisions, not commentary on the results.
Jordan Wells
6 min read
market intelligence
·2 min read
Chart Watch, July 2025: Puzzle Holds the Download Lead
market intelligence
·11 min read
How to Make Celebrity Endorsements Actually Work for Your Game
market intelligence
·5 min read
What Happened to Coin Master After Monopoly Go! and What Happens Next
market intelligence
platforms
·2 min read
The Ledger #14: Epic v Google Ninth Circuit Appeal News
market intelligence
·7 min read
The Truth About Startup Life Nobody Tells You with Joseph Kim
market intelligence
media buying
·6 min read
Summer CPM Seasonality and Planning the H2 UA Budget
market intelligence
·6 min read
The Rise of Pakistan’s Game Development Scene
creative strategy
market intelligence
·6 min read
What Survival Strategy Game UA Creative Gets Right
market intelligence
·11 min read
Fair Weather Founders, Dead Equity, and the Cliff that Saves
market intelligence
·2 min read
Chart Watch, June 2025: A Quiet Month for Mobile Games
market intelligence
platforms
·6 min read