All our media buying news
market intelligence
media buying
Summer CPM Seasonality and Planning the H2 UA Budget
Summer CPM seasonality is predictable, not a surprise. A flexible H2 UA budget structure that captures the mid-year dip and adjusts back for autumn.
Jordan Wells
6 min read
media buying
platforms
·2 min read
The Ledger #13: Tripledot Scale, Japan Compliance News
creative strategy
media buying
·6 min read
Creative concept portfolio sizing for a flat budget
measurement
media buying
·6 min read
A cohort quality checklist before you scale UA spend
creative strategy
media buying
·6 min read
AI Creative Testing Volume Benchmarks for Mid-2025
market intelligence
media buying
·5 min read
Building a UA vendor diversification plan early
market intelligence
media buying
·5 min read
A UA quarterly business review template that holds up
media buying
platforms
·5 min read
What web shop conversion rate should you actually expect
media buying
platforms
·5 min read
AppLovin's Q1 2025 Earnings and the Revised Tripledot Deal
media buying
platforms
·6 min read
External Purchase Links on iOS: What to Build First
creative strategy
media buying
·5 min read
What Meta Advantage+ App Campaigns Mean for Game UA
market intelligence
media buying
·5 min read