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Inside the 4X Survival Game UA Strategy Driving Ad Spend
The 4X survival game UA strategy behind Whiteout Survival and Last War rests on video-heavy creative and spend most genres cannot match.
Jordan Wells
6 min read
market intelligence
media buying
·6 min read
What Games Industry Consolidation Means for a UA Budget
market intelligence
media buying
·5 min read
Q1 2025 Operating Brief: Mobile UA Industry Trends So Far
media buying
platforms
·6 min read
TikTok's Smart+ and the Rise of Automated Ad Campaign Tools
creative strategy
media buying
·6 min read
What Big-Budget Launch Campaigns Teach Mobile UA Teams
creative strategy
media buying
·5 min read
Portfolio Theory for Creative: How Many Concepts to Run
measurement
media buying
·5 min read
A Cohort Quality Scorecard for the Weekly UA Review
measurement
media buying
·6 min read
Could ATT Be Rolled Back? A Scenario Worth Planning For
media buying
platforms
·5 min read
What Buyers Should Actually Know About AppLovin's AXON 2.0
media buying
platforms
·5 min read
Digital Turbine's Soft Quarter for On-Device Advertising
market intelligence
media buying
·6 min read
PGC London 2025: Five UA Takeaways From the Show Floor
market intelligence
media buying
·6 min read