All our platforms news
platforms
Age assurance and the acquisition funnel
Age assurance now sits inside the funnel itself, before a UA team's usual metrics even begin, and the drop-off needs its own line.
Marco Bianchi
4 min read
measurement
platforms
·7 min read
Why self-attributing networks always look better
market intelligence
platforms
·8 min read
Xbox’s endgame: capital signals, Booty as bridge, and why Sony should not cheer
measurement
platforms
·4 min read
Data clean rooms for game marketers
market intelligence
platforms
·4 min read
The DMA for UA operators, in plain terms
market intelligence
platforms
·2 min read
Liftoff pulls its IPO. Moloco hires banks. The DSP tier is sorting itself
creative strategy
platforms
·6 min read
The misleading-ad arbitrage and why it still pays
platforms
·4 min read
Unity Vector is now 56% of Grow. What that means for your ironSource line item
media buying
platforms
·4 min read
AppLovin +66%, Unity −25%: two ad networks, one buyer's market
creative strategy
platforms
·4 min read
Disclosing AI-made creative: the rules so far
media buying
platforms
·5 min read
Apple Search Ads beyond brand defence
media buying
platforms
·4 min read