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measurement
platforms
Modelled conversions: the numbers nobody audits
Ad platforms fill the gaps SKAN and consent leave with modelled conversions, then grade themselves on them. Here is how to audit a number nobody checks.
Isaac Turner
6 min read
platforms
playable ads
·4 min read
The Handoff Problem in Multi-Network Playable Production
creative strategy
platforms
·6 min read
Apple Maps ads: a new surface, and what it needs
market intelligence
platforms
·3 min read
The Ledger #2: GDC leftovers and a $6B MOBA
creative strategy
platforms
·7 min read
AppLovin AI video creative: its own generation tool
market intelligence
platforms
·6 min read
Google Play's Rate Cuts: Who Actually Won
creative strategy
platforms
·4 min read
How privacy loss changed the job of the creative strategist
creative strategy
platforms
·5 min read
Misleading game ads and the regulators
platforms
·3 min read
Game Trials, Sidekick and Buy Once, Play Anywhere: Google's GDC changes to the Android funnel
market intelligence
platforms
·3 min read
AppLovin wants brands. The Kantar study is a pitch deck, and here is what is in it for games
media buying
platforms
·7 min read
Meta location-based ad fees: a pricing mechanic to model
platforms
·5 min read