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Moloco weighs an IPO: why the DSP everyone benchmarks against wants public money
Bloomberg reports Moloco is weighing an IPO through early adviser talks, building on a $2 billion-plus valuation, and what a Moloco IPO changes for buyers.
Marco Bianchi
2 min read
market intelligence
platforms
·3 min read
The weekly UA ledger: platform moves worth watching
platforms
·2 min read
The $800M question: Epic v Google's hearing and Android steering
media buying
platforms
·6 min read
Hybrid waterfalls: what bidding still leaves on the table
measurement
platforms
·4 min read
COPPA and kids' privacy for game marketers
measurement
platforms
·3 min read
SKAN 4 and AdAttributionKit, a year in: what buyers actually get back
platforms
playable ads
·3 min read
The playable spec sheet: what to send a network before you build
media buying
platforms
·6 min read
First-price auctions quietly changed what a bid means
media buying
platforms
·4 min read
Snapchat ads for mobile games: a buyer's guide
media buying
platforms
·5 min read
Apple's 5% Core Technology Commission: what the EU fee swap changes for web shop math
market intelligence
platforms
·3 min read
The Ledger #24: Closing Out 2025's Platform Moves
market intelligence
platforms
·6 min read