Isaac Turner
Measurement Editor
Isaac writes about experimentation, cohort quality, incrementality, and the practical limits of attribution. He is interested in decision systems that remain useful when the data is incomplete.
More articles from isaac-turner
measurement
media buying
·2 min read
Measure how much an event table changed after the first snapshot
measurement
media buying
·2 min read
Spot a repeated revenue total after a one-to-many join
measurement
media buying
·2 min read
Compare acquisition cost at the install and qualified-player stages
measurement
media buying
·2 min read
Show what an IAP-only ROAS leaves out of a hybrid cohort
measurement
media buying
·2 min read
Scale a holdout outcome rate before subtracting conversions
measurement
media buying
·2 min read
Subtract the control-region change from a before-and-after result
measurement
media buying
·2 min read
Convert revenue once before adding currencies
measurement
media buying
·2 min read
Show how an assumed completion fraction changes apparent CPA
measurement
media buying
·2 min read
Reconcile served and billed spend before arguing over ROAS
measurement
media buying
·2 min read
Reconcile two attributed-install lists without counting their overlap twice
market intelligence
measurement
·3 min read
Sensor Tower’s $82 billion figure is an IAP measure
market intelligence
measurement
·3 min read