Isaac Turner
Measurement Editor
Isaac writes about experimentation, cohort quality, incrementality, and the practical limits of attribution. He is interested in decision systems that remain useful when the data is incomplete.
More articles from isaac-turner
market intelligence
measurement
·2 min read
One casual-gaming report contains several data populations
market intelligence
measurement
·3 min read
Casual session growth is not casual user growth
market intelligence
measurement
·3 min read
Adjust’s all-app growth rate cannot stand in for gaming
market intelligence
measurement
·3 min read
Longer-trial conversion is a test idea, not a free uplift
market intelligence
measurement
·3 min read
Subscription retention and player retention need different columns
market intelligence
measurement
·3 min read
Singular’s MTA ROAS uplift is a change in allocated credit
market intelligence
measurement
·3 min read
Leaderboard appearances are breadth, not independent wins
market intelligence
measurement
·3 min read
Exclusive Reach describes the observed path, not every influence
market intelligence
measurement
·3 min read
Revenue per install and payer value cannot share a target
market intelligence
measurement
·3 min read
RevenueCat’s paywall comparison is not an A/B test
market intelligence
measurement
·3 min read
GameAnalytics’ median retention is a population description
market intelligence
measurement
·3 min read