Isaac Turner
Measurement Editor
Isaac writes about experimentation, cohort quality, incrementality, and the practical limits of attribution. He is interested in decision systems that remain useful when the data is incomplete.
More articles from isaac-turner
measurement
media buying
·2 min read
DeNA: define a player before reconciling the acquisition report
measurement
media buying
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BitMango: measure data completeness before shortening the optimisation cycle
measurement
media buying
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Weight cohort retention by installs rather than by row count
measurement
media buying
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Check an experiment’s assignment counts before reading its uplift
measurement
media buying
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Put a Wilson interval beside a small retention estimate
measurement
media buying
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Show how a UTC event crosses a reporting-day boundary
measurement
media buying
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Reconcile gross purchases and refunds without moving the cohort
measurement
media buying
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Find repeated purchase records before reporting revenue
measurement
media buying
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Separate payer concentration from average revenue per payer
measurement
media buying
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Hold segment weights fixed when a blended retention rate moves
measurement
media buying
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Bound a conversion share when some outcomes are unknown
measurement
media buying
·2 min read